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Jarlo AW14 – Behind the Scenes

Early this year we headed to a lovely location in London Fields to shoot our AW14 campaign shoot, take a look behind the scenes…

Photography – 100% Digital (studio)/Luke Newman (campaign)

Model – Clara (First)

Hair&Make-up – Francesca Perren


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Jarlo AW14 Campaign

Inject some mystery into your winter wardrobe with jarlo Autumn Winter 14; inspired by  adventures by candle light, moonlit exploring and the allure of night time.

Adventurous and elegant, AW 2014 is a transpersonal collection that marries sumptuous velvets, intricate embroidery and delicate lace with sophisticated silhouettes and autumnal florals.

Trend orientated yet wearable, the collection offers an array of pieces: from jumpsuits to fur coats and, of course Jarlo’s signature maxi dresses.

With opulent colours, luxe fabrics and rich textures, the collection is an indulgent mix of sophistication and sexiness.



Photography – 100% Digital (studio)/Luke Newman (campaign)

Model – Clara (First)

Hair&Make-up – Francesca Perren

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Jarlo S/S14 Campaign: Let’s Find Some Beautiful Place to Get Lost. . .

Free-spirited and evocative of the desire to travel and explore new places, JARLO Spring Summer 14 is a versatile collection with styles that can carry you through any adventure.

So come with us, and let’s find some beautiful place to get lost. . .

Embrace your wanderlust with SS14’s eclectic mix of ethereal maxi dresses, playful florals, and structured separates. Whether you long for the thrill of city exploration, the liberation of bare feet on an exotic shore, or even finding serendipity closer to home, JARLO is your perfect travel companion.

Whatever your summer vibe; romantic, dreamer, city girl, or combination of the three, bring JARLO SS14 on your journey.

Let’s find some beautiful place to get lost. . . not til we are lost, do we begin to find ourselves. 

The Zola cape

The Phoenix dress

The Paula denim dungaree dress

The Paula denim dungaree dress

The Luna dress

The Veda dress

The Veda dress

The Phoenix dress

The Diamond dress

Words: Alex Ogden
Photographer: Luke Newman
Model: Rosie Viva
Hair and Makeup: Francesca Perren


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Collage of Neutral dresses

“Neutrals”, “nudes”, or even your bog standard “beige”, call them what you will, there’s no denying barely-there hues are a key trend this season. Offering an elegant and feminine alternative to summer’s usual bright colour palette, neutrals can be dressed casually or for a more formal event, for an effortlessly stylish summer look.

Neutral are anything but dull - we adore!

Don’t worry, a pop of nude doesn’t have to mean an unintentional  flash of skin-tone Spanx, or OAP friendly flesh toned tights, When executed properly, a nude or neutral piece can add a stylish twist to any summer outfit. For this week’s JARLO WEARS, we’re talking neutrals!

We love you, Spanx, but stylish you are not. . .



NOT SO BARELY THERE – A formal nude outfit

It’d be easy to think head to toe nude could be dull and dowdy, or worse, look to the untrained eye like you’re wearing nothing at all, but with the right cuts, a monochromatic neutral look can be an absolute knockout – with minimum effort!

The cut of our Caden maxi dress is both classic and cool, and its warm toned pale pink shade keep it well away from frumpy beige – and human skintone -territory! Teamed with nude accessories, the stunning Caden does all the work, so getting ready is a snap. Almost as easy as going out actually nude, right?


NUDE ATTITUDE – A bohemian neutral look

When styling a neutral dress, it’s easy to go uber feminine, but nude doesn’t always have to be girly. For instant style points, throw on our nude Nyane dress – the on trend colour and unconventional handkerchief shape are a new spin to the neutral trend.

The crochet back detail and flattering cut of the Nyane scream out for bohemian styling; how about toughening up the soft shade by adding bohemian accessories and leather boots? Nude. . . with attitude!


IN THE NUDE – A laidback neutral look

Of all the reasons for our love affair with nude shades, number one is probably its versatility. Though we wish summer was constantly bright and sunny, in London, the weather is generally unpredictable – every item of clothing needs to be suitable for layering! Enter neutrals, the colours that go with just about everything.

For the ultimate all weather look, go for our Paris maxi. Floaty and with a good amount of buttons, the dress can be styled in a number of ways; with a band tee and denim shirt for a slightly chillier summer’s day, or with buttons open and sandals for a SCORCHER. Love!


So, what are your thoughts on this week’s JARLO WEARS? Will you be rocking nude this season? Let us know!

Styles coming soon to - keep your eyes peeled!

Words: Alex Ogden

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Collage of styles featured in JARLO WEARS: Floral.


It’s safe to say that in London, spring has definitely sprung and here at Jarlo, we’re ECSTATIC. With the weather so unpredictable, we’re injecting sunishine into our wardrobe – no, not by walking round in next to nothing, even though rain is always on the horizon – through FLORAL. Floral is a print that is unquestionably illustrative of the season; it’s fresh, bright and fun.

Collage of floral style inspirations

We BLOOMING love spring… and, clearly, terrible puns.

Around this time of year, it’d be difficult to avoid the flowery trend – but just how do you stand out from the crowd? For this week’s JARLO WEARS, we’re talking florals, and less conventional ways to wear them.

Miranda Priestley "Florals for spring? Groundbreaking."

“Florals? For spring? Groundbreaking.” Miranda Priestley’s scathing remark from The Devil Wears Prada may be a cult favourite, but it’s proven wrong season after season. FLORAL FOREVER.


 ROCK AND ROSE – Floral for a music festival.

 Flowers and music festivals go hand in hand: Woodstock hippies, Coachella babes, and, of course, Jarlo Glastonbury girls; but sometimes uber femine floral just isn’t practical. Steer away from the whimsical side of the trend – and keep up with erratic temperature changes – with our Adora maxi dress.

Ideal layered over wellies and under a leather jacket, slip on the Adora for instant festival cool. Not only is the darker shade something different, but it’ll also disguise the inevitable mud stains – bonus!

Festival Outfit Inspiration featuring the Adora dress.


LAZY DAISY – A casual floral outfit.

 No matter the season, we’d always appreciate a few extra minutes in bed – who wants to spend the morning planning an outfit, when they could be snooooozing? Floral is a great way to make an outfit look “done” with minimal thought.

The on-trend shape and youthful print of our Paula dungaree dress make it the perfect piece to throw on in the morning – look you’ve made an effort, no matter how you’ve spent the spring evening before!

An outfit inspiration picture featuring our Paula dungarees,

POWER FLOWER – A formal outfit featuring floral.

Sometimes, formal dressing can be a drag – an easy way to remedy this? With floral, duh!Perk up a dull event with our Nevada maxi dress; the length and cut keep it appropriate, but the poppy print means it’s far from boring.

Team with a statement necklace and polished accessories for a punchy yet “proper” look.

Outfit collage featuring our Nevada dress


So, what are your thoughts on this week’s JARLO WEARS? Which outfit do you like best? Let us know!

Styles coming soon to - keep your eyes peeled!

Words: Alex Ogden

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White is such a versatile shade; it can be styled to look crisp and put together, but also young and playful.  Whether it’s used to soften a noisy print, freshen up a dull outfit, or give off a whimsical vibe, at Jarlo HQ, we’re in agreement that no matter the styling, something about white screams Spring/Summer.

There’s no denying the colour – or lack of – dominated S/S 14’s catwalks; collections from Phillip Lim to Victorian Beckham and Thakoon were rife with white. However, it can be tricky to transfer the standout shade from runway to everyday.


Collage of inspiring images featuring white clothing

Achromatic magic – but is it appropriate for day to day wear?


That’s why, for the first installment of the JARLO WEARS series, we’re talking white and how to work it into your everyday wardrobe without looking like a street performer or Britney circa 1997, after all, Summer is just around the corner. . .

Britney Spears and a Street Performer

Sometimes all white is NOT alright. . .


ALL WHITE ON THE NIGHT – White for a  formal event.

A head to toe white is a stunning look, but can seem a little scary! Fear not, our Millie maxi dress packs an achromatic punch, but the soft, feminine crochet and cut-outs keep it wearable. The dress is high fashion, yet low effort – perfect for balmy summer nights when getting ready is tough.

The Millie is bold and beautiful, so keep accessories to a minimum; a red lip and some shade complimentary cuffs are all you need!


Jarlo Millie dress



NOT SO FLAT WHITE – A white look for a casual day in the office.

For early work starts, white is a god send – and I don’t mean the flat kind that comes in a cup – worked into any outfit, the shade makes any outfit look polished and clean. The Vespa dress is perfect for reinventing a stuffy workshirt; just layer it over the top for instant style points . . .and also to hide any creases, who wants to iron in the morning?

 A collage of office wear featuring the Vespa dress


ISLE OF WHITE – A holiday look incorporating white.

White doesn’t always have to be prim and proper, it can also be used in laidback, ethereal outfits. For the ultimate in casual, holiday cool throw on our Veda dress. Floaty and angelic, the dress is comfortable no matter how hot the climate, without compromising on style.

Flower crown optional – bare feet a must!

So, what are your thoughts on this week’s JARLO WEARS? Are you having a love affair with the lightest shade too? Let us know!

Styles coming soon to - keep your eyes peeled!

Words: Alex Ogden

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And the Winner is….

Award season is here, and there’s one woman who has been getting it right every time!

The beautiful Lupita Nyong’o has made her mark in the Hollywood fashion world with her choice of beautifully tailored dresses in exquisite colours.

Recreate this amazing colour blocking look with Jarlo!

Yvette Chiffon Maxi Dress

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Let’s Find Some Beautiful Place To Get Lost – Meet Rosie Viva!

Last summer we shot our new SS14 campaign shoot with the stunning Rosie Viva! In between make-up and outfit changes we managed to grab a couple of minutes for a Q&A!



Name: Rosie viva van Amerongen.

I’m from: Holland originally but always lived in London.

My heart is in: Photo blogging, travelling and fashion!

I live in: London – I’ll never get bored of it!

Trend you hate: CROCS SHOULD BE BANNED… especially the new boot versions.

Worst fashion mistake: I can’t think of one particular time recently, but looking back at photos of myself from when I was around 13 I saw where I was in pink crocs. They must have been borrowed, as I know I never had my own pair, but it doesn’t mean I didn’t make the mistake! (EW)

Greatest style inspiration: I am more influenced by what the shops I like sell than rather than by any person in particular. My favourite shops are Urban Outfitters, Zara, Anthropologie or American Apparel!

People who inspire you: I LOVE Alek Wek and Natalia Vodianova. Both are models which started their careers young and have both been so successful yet have also managed to make a real name for themselves in philanthropy and business.

Top picks from SS14: My absolute favourite from the SS14 Jarlo collection is the Diamond maxi dress in white! The shape is so flattering and I love the detail on the hips… although all of them are stunning!


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Let’s Find Some Beautiful Place to Get Lost – Behind the Scenes

With summer drawing closer, it’s time to talk about our new collection, Let’s Find Some Beautiful Place to Get Lost.

The collection is a nod to wanderlust and all that encapsulates it, so last July, armed with flower crowns, vintage suitcases, makeup artist, Francesca Perren and model, Rosie Viva, we headed to a warehouse in East London to shoot the images.

Mismatched chairs, a rope swing and a rogue cat made for an eclectic setting, but combined with July’s hazy, natural light and the DIY filter photography of Luke Newman, the warehouse added to the shoot’s laidback, Spring/Summer vibe.

To capture the free spirited nature of the collection and help our model Rosie show her personality, the shoot had a constant stream of dreamy songs; Bjork’s ethereal music always has fantasising about a far away adventure.

Get pumped for summer by listening to our S/S 14 playlist :

Wanderlust – Bjork
Never Going Back Again – Fleetwood Mac
Go Your Own Way – Fleetwood Mac
’81 – Joanna Newsom
Carribean Blue – Enya
Run – Daughter

and look out for the campaign photos on our Facebook xo

Word:s Alex Ogden

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Take Ten Bloggers

We’re super excited to be chosen by a fabulous collection of bloggers, who each take an item from a brand and style it in their own unique way! Scroll down for a full round up of all the looks and links to the items and blog posts!



Natasha from Girl In The Lens in our Harmony dress in black.


Olivia from What Olivia Did in our Vicky maxi dress in burgundy.


Melissa from Media Marmalade in our Vicky maxi dress in navy.


Lucy from Shiny Thoughts in our Milla blazer in red.


Ellie from Pretty Much Penniless in our Yolanda maxi dress in black.


Kim from Love Cloth in our Cleo tuxedo jacket in black velvet.


Sherin from Hi Fashion in our Yolanda maxi dress in silver.


Paula from Pink Bow in our Anne jacket in silver.


Sarah from We Shop Therefore We Are in our Anne jacket in silver.


Vicki from The Magpie Girl in our Pamela maxi dress in black.